Driving Change with Multifaceted Expertise

Welcome to Ray Yu's Digital Hub:

Explore the Latest in Digital Media and Communication Strategy

I am committed to leveraging my diverse experience in production management, content creation, and digital strategy to drive impactful change. My portfolio showcases a range of innovative projects, from leading initiatives for organizations like UN-DMSPC, UNICEF, UNESCO, UN Youth, CFA, and UN DESA to crafting compelling narratives for commercial entities and tech-driven ventures, my work is anchored in the ethos of fostering positive change and empowering communities.

Recent Project: Media and Communication

Click the Photos or the Titles to View Project Highlights

Strategic Communication and Media Impact at United Nations, DMSPC

At the Department of Management Strategy Policy and Compliance, involvement in a variety of projects has been demonstrated, encompassing areas such as photo production, media strategy, data analysis, and video development. Key contributions include the production of over 70 profile portraits and the formulation of data-driven communication strategies, markedly boosting team engagement and the efficacy of digital communications within the department.

CFA NY's Media Strategy and Production Excellence in Enhancing Organizational Engagement and Growth

At CFA NY, leading media buying, ad production, and marketing evaluations to support educational and loyalty programs. Orchestrating key conference meetings with industry and government leaders, and producing a variety of communication materials. Directing the 'Compound Insights' podcast and crafting promotional content for digital channels, employing advanced media equipment for enhanced engagement.

Strategic Media Production for Other UN Agencies’ Global Impact

Showcasing a profound commitment to global development and SDGs, this section includes comprehensive media strategies and content production for leading organizations such as UNICEF USA, UNESCO, and UN Youth. Expertise is demonstrated through managing significant media initiatives at UNGA sessions and producing impactful content that supports transformative goals in global education and sustainable development, reflecting a dedication to using strategic communication for effective storytelling and advocacy in the non-profit and international arenas.

Springdale Public School: Strategic Content and Immersive VR Production

For Springdale Public Schools, a comprehensive content strategy and video production plan was implemented, focusing on showcasing the authentic school experience. A unique aspect of this project was the development of a full set of VR productions, offering an immersive virtual experience of a day at the school. This innovative approach allowed viewers to engage with the school environment in a deeply interactive manner, enhancing the connection and appeal to potential students and their families.

Comprehensive Media and Marketing Solutions for Fashion Brands

Developed and executed a full spectrum of media services for fashion companies like Nan Seo, Wil Cashmere, and Treffort, encompassing everything from cinematic branding videos to conversion-focused short ads. Expertise in fashion photography was demonstrated through creating compelling lookbooks and campaign photos, with a keen eye on incorporating pricing and targeting the right audience to ensure content effectiveness. Additionally, managed media buying strategies, optimizing the brands' presence and impact across various platforms.

Innovative Media Strategy for AviaGames Apps' Market Success

Ray led a team playing a pivotal role in transforming AviaGames' market presence, becoming its largest video producer and generating over 1,500 pieces of content. They enhanced brand visibility and user engagement by employing over 100 professional actors and creating a multitude of real-life scenarios, from green screen newsrooms to family gatherings. Their tailored advertising narratives, deeply aligned with the product's attributes, significantly contributed to AviaGames' branding and user acquisition goals.

Dynamic Content Strategy for Tech and App Companies

Crafted comprehensive content strategies for leading tech and app companies like Futu Moomoo, Lingoace, Call of Dragon, and Temu, facilitating their market presence through a blend of online and offline content. This included producing engaging ads, innovative graphics, and detailed ad proposals. Additionally, the strategy encompassed influencer selection and coordination, enhancing brand visibility and user engagement across diverse digital landscapes.

Revitalizing Local Businesses in NYC with Strategic Marketing

Implemented a comprehensive marketing and PR strategy for 15 local businesses in NYC, including restaurants, optical stores, and barber shops, successfully steering them away from bankruptcy. Efforts included producing captivating ads, designing effective indoor displays, and strategic media buying. Specialized in optimizing order platforms and conducting customer data analysis to enhance engagement and sales, revitalizing these businesses and securing their market presence during critical times.

Digital Communication Excellence in Advancing SDG Financing at UN, DESA

Successful leadership in diverse communication projects, including dynamic email campaigns and YouTube channel optimization. Directed video production for FSDR and FFD Forum, enhancing digital engagement. Spearheaded the launch of the INFF GA Event website and initiated the "INFF Insights" video series, amplifying audience reach. Contributed to strategic communication documents and case studies, supporting the mission to advance sustainable development through effective communication strategies.

Gama Studio: Top 5 in Studio Management and Digital Marketing at Garment District

In 2023, Gama Creatives Rental was expertly managed, offering not only studio and equipment rentals but also excelling in production management. The leadership provided comprehensive technical services to a variety of clients, including local brands and film crews, and offered specialized training for media students. Furthermore, the studio distinguished itself in digital marketing, employing advanced SEO strategies and optimizing Google and Meta ads to enhance its online presence and attract a broader clientele.

Personal Branding Through Multimedia Storytelling

Advanced personal branding initiatives by producing compelling interviews and documentaries for distinguished entities and individuals, including Wang Shi, the renowned entrepreneur and founder of China Vanke, legal professionals, and music bands. These productions delve into unique stories, highlighting the subjects' expertise, vision, and impact, thereby enhancing their public persona and connecting them with broader audiences through powerful storytelling.

E-commerce Strategy for International Brands in the U.S. Market

Led the U.S. market entry and e-commerce strategy for international brands like Aosome and Free Soldier, as well as startups like Novobot. This encompassed content production, branding, and Shopify consultation and optimization. Key initiatives included hiring local actors, along with scripting and storyboarding, to create resonant content that appeals to American consumers, ensuring a successful launch and sustained growth in the competitive U.S. e-commerce landscape.

  • "You are Jimi Hendrix of multi-media. But now I'm convinced that you are also Jimi Hendrix in everything you do!"

    ——Zurab

  • "Ray showed great initiative, creativity and a love of learning; demonstrated that he could work well both independently and with a team"

    ——Jodi

  • "You are so skilled and talented! And your personality rocks! Thank you for the big smiles, your positive attitude, and the support you have been providing our Section, including myself."

    ——Felipe

  • "Ray's exceptional expertise in content production and market strategy has significantly elevated our brand's presence and growth. Their creativity and dedication are unmatched, and we're thrilled with the results."

    ——Maggie

  • “You definitely set the bar high with all the value you've added to our work!! Loved the results, the energy, and the fun attitude!”

    ——Juliana

  • “You killed it in your short time here! Everyone is so impressed with your work and you can be sure those productions will be used by everyone for at least a whole decade. ”

    ——Luis

My name is Chris Newman. I’ve worked on over 100 movies. I won three Oscars for my sound work on “The English Patient,” “Amadeus,” and “The Exorcist.” I was nominated for five more Oscars, including “The Godfather,“ and “The Silence of the Lambs “ over my fifty-year career. I’ve wasted your time on my cred-entials in order to show that I have some experience with excellence and hard work.

…That is Ray: under the worst of circumstances, exceptional.

I was very curious to see which way Ray would gravitate. Would he pursue his under-graduate major in Media Effects? Would he make films? Would he use his budgeting and management skills for business projects? Or would he opt for a career in design, using his technology background to design multi-media projects?

”

“

Well, Ray being Ray, he has done pretty much ALL of these things. Ray completed his Masters of Arts Administration from NYU. Simultaneously with carrying a full course load at NYU, Ray was a very active intern at the United Nations, where he supervised digital media and managed and tested edu-cational and training programs. In addition to THAT, Ray founded a thriving multi-media commercial studio that does marketing consultation and makes commercials for businesses and technology app companies around the world.

I recommend Ray wholeheartedly. He has the energy, drive and in-telligence of a dozen applicants. You definitely want him for your team. I promise you that once you have him, you won’t want to let him go. We didn’t!

Your Vision, My Expertise

Every project showcased on this site was meticulously crafted by me or under my leadership, guiding a talented team to bring these visions to life. Please note that the content displayed here is not available for reuse or redistribution in any form. However, I'm excited to discuss how we can collaborate to create even more exceptional and strategic communication solutions tailored to your needs. Let's connect and explore how my expertise can help elevate your projects to new heights.

MEDIA, MANAGEMENT, DATA, STRATEGY