Client Case Study: AviaGames' Success in the USA

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Ray led Gama, as AviaGames' largest video producer among mobile app developers, and has produced over 800 pieces of raw material during their collaboration. They hired over a hundred professional actors, influencers, and models from New York and set up hundreds of real-life and workplace scenes. Their advertising narratives range from green screen newsrooms to talk shows, from family dining tables to summer swimming pools. The depth and variety of the content correlate closely with the product attributes, successfully achieving the company's branding and user acquisition objectives.

Behind the Scene, Ads Production

Pocket7Games is a social gaming platform developed by game app developer AviaGames Inc., a woman-owned and operated company based in Mountain View, California. AviaGames strives to build a global social gaming competition platform, offering a fair and high-quality gaming experience to players worldwide.

Daily Production of Creative Material for AviaGames

AviaGames' most popular app, Pocket7Games, allows users to play games and have the chance to win real money. Players compete against each other to earn cash. Users can earn real money in various ways within the Pocket7Games app. AviaGames receives 17,023,432 monthly visits.

Challenges Faced by the Client

  1. The client's other streaming ad providers lacked adequate actors and locations. The local production cycle in the U.S. was tedious and prolonged, leading to insufficient ad materials for preliminary testing, affecting the company's overall financial cycle. Given the emerging market environment for such products, the client faced pressure from strong competitors.

  2. Creative Drought: The innovation in ad materials and storylines hit a bottleneck. The company reused previous video materials, causing ad fatigue and a lack of fresh content. The continuous decline in ad quality led to a sharp drop in user growth, stagnating the company's development.

  3. The client's Chinese team lacked knowledge of American culture, demographics, and cultural differences across races, professions, and classes. Using materials and creative ideas from mainland China resulted in significant cultural disparities, causing potential users to lack identification and trust in the product.

Our Solutions

  1. We provided a comprehensive service for the company, offering shooting locations, varied sets, and hundreds of local American actors to ensure bulk ad production.

  2. As producers, we offered creative input and, with our American team, localized content in local language and innovative storylines. Our creative ideas are vast, and the raw material is abundant. We provided the company with brand-integrated stories, producing high viewership and high click-through rate videos, enhancing brand value, ensuring product effectiveness.

Using Special Actors to Create Trending Topics

Vin Diesel Family

The primary user group of this game app is American women. Based on surveys, Vin Diesel's image was highly favored among current users. The ad series' tagline, "The most important thing in life will always be family," was trending. Social platforms like Instagram and Facebook quoted it over 350 million times. We combined trending content with brand characteristics to boost brand value, resulting in high clicks and conversions.

Our Original News-Themed Creations Copied Widely

Breaking News Trends in Social Ads

Terms like "Fake News" are well-known in the U.S. We created ads mimicking the style of local U.S. news broadcasts. Such ads, by leveraging the authority of the news format, enhance brand value while introducing the product. This original idea from Gama became an instant hit in the industry, with various companies emulating it. These ads achieved unprecedented download rates for live-action apps and a remarkably low CPA.

Keeping Up with Current Hot Topics

Money Rain

After the success of our news-themed ads, we delved into trending topics to integrate with the product. The U.S. was then experiencing floods and California wildfires. Weather report-themed ads successfully drove clicks, providing viewers with a light-hearted experience during extreme weather, enhancing brand affinity.

Results Achieved for the Client

The above work and creativity are just the tip of the iceberg in our collaboration.

Previously, AviaGames never appeared on the app download rankings. With our innovation, Pocket7Games' ranking in the app store rose to 6th, and their Bingo Clash game ranked 2nd. The company's app users grew by 100% in a year. AviaGames even used our team's videos for their second round of financing, securing an investment of nearly 40 million USD.