Gama Creatives teams with NYC-based fashion designers to develop a socially conscious campaign. Named after Cassavetes’ feminist movie A Woman Under the Influence, this project is an artistic response to the recent abortion disputes.

A Woman Under the Influence aims to document the frustrations and confinements faced by contemporary women, whose life “influences” only gradually reveal themselves during their coming-of-age process, showcasing the deterioration of a woman's autonomy, identity, and liveliness as she grows up and experiences the invisible oppression that creeps into her day-to-day existence. The designers relate sufferings to the gore, religious, and mystic symbolisms encapsulating feelings of entrapment, sacrifice, anonymity, pain, and eventual nirvana.

Creating a platform for designers who want to use clothes as a social expression is one of our goals as we collaborate on this project.